
Hunt What Matters
In the old stories, Ullr is remembered as a master hunter, skier, and archer. His name is tied to skill, endurance, and survival in the harsh northern wilds. While other gods are known for thunder, wisdom, or war, Ullr represents the quiet discipline required to track a goal through snow, darkness, and uncertainty.
A successful hunter does not wander aimlessly. He studies the trail, prepares his tools, and commits himself to the pursuit. The same is true in life. Whether you are seeking knowledge, building a business, providing for your family, or pursuing a worthy dream, success belongs to those who focus their efforts on what truly matters.
Not every trail is worth following. Not every prize is worth the chase.
Choose your target wisely. Prepare well. Stay the course.
Hunt What Matters.
Presented by Northfire Hearth, where the old stories still speak to the challenges of the modern world.
Northfire Hearth — Built to Endure.
Product features
- 100% Airlume combed & ring-spun cotton (lightweight 4.2 oz) for breathable comfort
- Side seams and shoulder tape for shape retention and durable fit
- Ribbed knit collar with seam and retail crew neckline for classic styling
- Crisp, detailed prints via DTF/DTG depending on provider; sleeve/label printing options
- Tear-away label, REACH certified; ethically manufactured with Fair Labor and WRAP certifications
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean
With side seams
Located along the sides, they help hold the garment's shape longer and give it structural support
Ribbed knit collar with seam
Ribbed knit makes the collar highly elastic and helps retain its shape
Shoulder tape
Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching
Sleeve Printing Techniques
Most providers fulfill their sleeve prints using the Direct-to-Film (DTF) method, ensuring crisp, detailed designs. TextilDruck and Fulfill Engine use Direct-to-Garment (DTG) printing for their sleeves, providing vibrant colors and a smooth finish
Neck Label Printing Techniques
Most providers print their labels using Direct-to-Film (DTF) printing, ensuring crisp, detailed designs. Meanwhile, TextilDruck and Stoked on Printing use Direct-to-Garment (DTG) printing for their labels, providing vibrant colors and a smooth finish
Age restrictions
For adults
Other compliance information
REACH Certified
Country of origin
Blank product sourced from Honduras
Machine wash: cold (max 30C or 90F); Non-chlorine: bleach as needed; Tumble dry: low heat; Iron, steam or dry: medium heat; Do not dryclean.
Accurate shipping options will be available in checkout after entering your full address.
Any goods purchased can only be returned in accordance with the Terms and Conditions and Returns Policy.
We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
See terms and conditions